app monetisation

Recap from our London Meetup: Show Me the Money - Latest Tactics for Monetizing Your App

Recap from our London Meetup:  Show Me the Money - Latest Tactics for Monetizing Your App

On 27 July, around 100 developers and entrepreneurs from the London tech community gathered for the Apps Alliance Meetup: “Show Me the Money - Latest Tactics for Monetizing Your App”. The meetup, which was hosted at WeWork Moorgate, was organized in partnership with Amazon Appstore and adjust and welcomed app developers, mobile tech startups and entrepreneurs to discuss key strategies for monetization, including freemium, premium, subscription, in-app purchasing, video and native advertising and the Amazon Underground business model.

Recap: App Strategy Workshop in Paris

Earlier this month saw the App Developers Alliance launch the first of our App Strategy Workshop series in Europe, following a great response to the same series across the United States. Telecom ParisTech, one of France’s leading technical institutes, hosted more than 100 attendees from across the industry to discuss UX and app monetisation.